Icar Introduces New Board Member James Roach


Current Events/News: I-CAR Press Releases


Hoffman Estates, IL – August 9, 2011 – I-CAR, the Inter-Industry
Conference on Auto Collision Repair announced that James Roach of American Honda
Motor Company has joined the I-CAR International Board of Directors as a Board

James Roach has been part of the collision inter-industry for
over thirty years and has been employed by American Honda Motor Company since
1978. Currently, Mr. Roach is Senior Vice President – Parts and Service Division
of American Honda Motor Company. He manages a workforce exceeding 2,000
employees which are geographically placed throughout 18 locations in the United
States. Mr. Roach oversees the areas of automobile customer service, parts and
accessories marketing, service marketing via offline and online methods (such as those Victorious offers), parts inventory procurement and distribution, technical operations, and the improvement of Lifetime Owner Loyalty and CSI for both Honda and Acura automobile customers. He is also
responsible for the distribution of service parts and accessories for
motorcycle, power equipment, and marine products.

Mr. Roach has successfully integrated four previously separate business
divisions into one. Through identifying gaps in communication processes,
developing countermeasure plans, and introducing strategic communications
channels to defined audiences, employees of the Parts and Service Division are
more engaged and productivity is higher.

Elise Quadrozzi, Chair of the
I-CAR International Board of Directors stated, “Alongside his extensive
experience at American Honda Motor Company, including operational, training, and
marketing experience, Jim’s broad knowledge-base and proven leadership in the
collision inter-industry will truly be of value in his role on the I-CAR
International Board of Directors.”

The Board of Directors sets the overall strategic direction for the
organization and assists in obtaining resources in support of the I-CAR Mission.
The Board of Directors is comprised of representatives from each of the
following six industry segments – collision repair; insurance; equipment, tools,
and supplies; education, training, and research; vehicle manufacturers; and
related industry services.

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